Google has launched its Promoted Videos feature, which aims to allow content creators to drive viewership of their videos by targeting the hundreds of millions of searches that occur on YouTube.

According to a post on Google’s official blog, any AdWords advertiser with video content can use Promoted Videos to get their videos in front a larger audience, allowing integration that will provide a single destination for Google ad spend and that will give YouTube advertisers access to campaign tools in AdWords.

“In the past year Promoted Videos has evolved into a much broader discovery vehicle, appearing on search, the YouTube homepage, video watch pages and recently across the AdSense network. Weve also built better conversion opportunities via Call-to-Action overlays. As a result, Promoted Videos is now driving millions of video views per week, with clicks having increased 500% since January,” explains Jonathan Goldman, YouTube software engineer, in the blog post.

The Promoted Videos feature is currently available in Canada, the UK, France, Italy, Germany, Spain and the Netherlands and indicates that it will be expanding into other countries ‘in the coming weeks’.