Creative agency I.D.E.A.S. has announced what it claims to be an Australian first with the launch of a mobile website: ideassydney.mobi.

The agency indicated that, like a traditional website, the site will provide an overview of the agency and its work for potential clients and mobile viewers.

“Traditional websites are often a pain to view on a mobile phone – lots of time loading, scrolling and way too much information for a small screen,” explained I.D.E.A.S. managing partner Adrian Leppard.

“With mobile marketing about to take off in Australia, we were surprised that we couldn’t find any Australian creative agencies with a mobisite. After all, it’s hard to talk to a client about mobile marketing if you don’t fully embrace the media yourself.”

The agency indicated that it wanted to make the best of the popularity of the mobile platform, which offers the flexibility that a general website doesnt allow.