iMedia interview: Mark McCrindle, social researcher, McCrindle Research
Now that the dust has settled on the iMedia Brand Summit, and the
shenanigans of two days in the Blue Mountains are bleary-eyed memories,
we can officially bring you our series of exclusive video interviews
with delegates and speakers alike.
During the two days of the summit, marketingmag.com.au and Viocorp,
Australias leading internet broadcasting company, came together to
record 14 video interviews with some of Australias leading marketers,
researchers, agencies and technology providers.
Snack on this video and the others listed in the Related Articles
in the right-hand sidebar, and then tuck into the comments section for
dessert and tell us what you think of the interviewees answers.
See the complete list of exclusive iMedia Brand Summit video interviews.
What do you think?
- Are you using demographic or psychographic profiling in your
marketing? Is it helping you to target your customer more effectively?
- If you only had 15 minutes to live, what would you do in that time?