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Lego marketing team stars at MFA awards


Lego marketing team stars at MFA awards


Lego’s ‘Make Lego the Star of Christmas’ campaign has won the Grand Prix at this year’s MFA Annual Awards.

The Media Federation of Australia’s 18th Annual Awards night saw Lego take out the Grand Prix for its ‘Make Lego the Star of Christmas’ campaign.

Lego also won Marketing Team of the Year and the campaign, by UM, also won the prizes in the IT and Consumer Durables category, Best Media Innovation, and Best Integrated Paid, Owned and Earned Communications.

Here’s the full list of winners:

Grand Prix: Lego, ‘Make Lego the Star of Christmas,’ by UM.

Automotive: Mazda Australia, All New MX-5 Roadster, by OMD.

Beverages: Beam Suntory, Canadian Club, ‘Making Bad Sweaters a Thing,’ Unity Communications.

Finance/Insurance/Government/Corporate and Real Estate: Suncorp, ‘Home Loans that Deliver,’ Starcom.

Clothing/Cosmetics and Retail: OGX Beauty, ‘Becoming a High Interest Brand in a Low Interest Category,’ by Fountation.

Food and Grocery: Nestle, ‘LOL Breaks’, by MEC.

IT and Consumer Durables: Lego, ‘Make Lego the Star of Christmas,’ UM.

Media/Entertainment/Travel and Leisure: 20th Century Fox, ‘Deadpool’, by Zenith.

B2B: Grains Research and Development Corporation, ‘The Great Grain Debate,’ Maxus.

Best Partner Initiative: Origin LPG, ‘2015 Winter Warmer Campaign’, by Seven Affiliate Sales.

Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane: HeartKids Australia, ‘Helping Young Hearts Run Free’, Initiative Media.

Best Strategic Launch Campaign – Sponsored by SBS Media: Red Cross, ‘The Best Biscuit’, by Cummins and Partners and OMD.

Best Use of a Small Budget (Up to $300,000): Police Association of South Australia, ‘Protect Our Cops’, by KWP! Advertising.

Best Use of Data, Technology or Analytics – Sponsored by Facebook: Suncorp, Home Loans that Deliver, Starcom.

Best Media Innovation: Lego, ‘Make Lego the Star of Christmas’, by UM.

Best Integrated Paid, Owned, and Earned Communications: Lego, ‘Make Lego the Star of Christmas’, by UM.

Best Demonstration of Results – Sponsored by Southern Cross Austereo: National Home Doctor Service, ‘Making the Call,’ Cummins and Partners.

Marketing Team of the Year – Sponsored by the AANA: Lego

Media Partner of the Year: Val Morgan.



Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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