Media news: Instagram hits 500,000 advertisers, big readership for news media in July, and Broadly hires ANZ editor
In today’s media news: Instagram’s 500,000th advertiser, Tonic Health Media’s new partners, SBS On Demand upgrades, Dimmi and Good Food partner up, SMH and The Age record highest numbers for 2016, and Broadly hires ANZ editor.
Instagram hits 500,000 advertisers
On Friday, Instagram celebrated hitting 500,000 advertisers.
This represents a rapid growth on the platform, which celebrated reaching 200,000 advertisers in February.
Since launching Instagram Business Tools two months ago, over 1.5 million businesses have converted to a business profile.
Tonic Health Media’s new partnerships
Tonic Health Media announced significant content partnerships across its TV network.
The new deal will add video segments from ‘Better Health Channel’, ‘Raising Children Network’ and ‘Health&’, syndicated across Tonic’s network of 1100 TV screens in doctors’ waiting rooms around the country.
The partnerships will see 600 additional content pieces hit Tonics’ screens in the coming months.
“The new content will further help the patients and carers watching our channel to increase their health knowledge and make the interaction with their GP more productive,” says Tonic Health co-founder and health journalist Dr Norman Swan.
Health& chief medical officer Piraveen Pirakalathanan says the partnership provides an ideal platform for their Royal Australian College of General Practitioners (RACGP)-supported video content: “We’ve worked hard to produce evidence-based health videos that help improve patients’ health literacy in the primary care setting. Aligning our brand with Tonic is a great opportunity to introduce that content to a wider audience and reach patients when they’re most attentive to their health and lifestyle needs.”
SBS On Demand revamps iPhone and iPad app
SBS has upgraded its On Demand app for iPhone and iPad, enhancing user experience and user interface.
The upgraded app allows users to login from email and Facebook and provides improved search functionality. Registered users can curate their SBS On Demand experience by adding their best-loved shows to their favourites, searching by language, country, or category and resuming playback from where they left off.
It also contains a brand new video player and improved AirPlay supporting viewer experience.
Dimmi partners with Good Food
Restaurant reservations website Dimmi has partnered with Good Food, the food reviews and news media source.
Dimmi will power all restaurant bookings direct from the new Good Food app which allows consumers to choose and book their next dining experience with thousands of reviews, geo-locations and more.
By the end of the year, the partnership will extend to the Good Food online platform, allowing Good Food readers to check availability and make reservations at thousands of the best restaurants in Australia, with just a few taps or clicks.
“As the trusted source of all things dining, Good Food has set the industry standard with its ‘hatted’ scoring system and independent restaurant reviews, and we are very excited to be further enhancing our readers’ experience to enable them to book a table directly from Good Food through Dimmi,” says Andrew McEvoy, managing director at Fairfax Life and Events.
Stevan Premutico, founder and CEO of Dimmi, says the partnership “will not only help our restaurants generate more bookings and increase revenue, it also gives them greater exposure through the highly influential audience at Good Food.”
Sydney Morning Herald and The Age record highest readerships for 2016
In the midst of US presidential campaigning and political activity closer to home, Fairfax titles The Sydney Morning Herald (SMH) and The Age each recorded their highest readership for the year in July, according to Enhanced Media Metrics Australia (EMMA) data.
SMH reached 6.4 million people across print and digital, making it Australia’s number one national masthead.
The Age reached 3.6 million people across print and digital.
Broadly hires ANZ editor
Broadly, Vice’s female-focused channel, has hired an Australia and New Zealand editor, Rebecca Kamm.
The eleventh channel from digital media company Vice, Broadly celebrates a diverse range of topics and issues that matter most to women today, with daily editorial and video covering a range of subjects and issues.
“Too many women’s stories fly under the radar,” says Rebecca. “I’m excited to convey and represent the Australasian female experience – in all its multiplicity. Broadly is about thorough and original reporting; whether it’s text or video, we’ll be documenting and investigating, not adding to the glut of think pieces already out there. Opinion has huge value, but women are already more than catered for in that area. This is something different.”
Rebecca joins Vice’s growing full-time editorial team across Australia and New Zealand.