Metro radio revenue patchy, Sydney plummets
Radio revenue for metropolitan markets continues to be patchy with Brisbane and Melbourne up and Sydney and Perth down, according to figures released today by industry body, Commercial Radio Australia (CRA).
The figures, sourced by Deloitte, show advertising revenue for the financial YTD (ten months ending April 2012), decreased by 0.6% for the five metropolitan markets combined to a total of $559.675 million.
Adelaide was the strongest performer, growing 3.88% to $53.45 million, while Brisbane (up 0.49% to $91million) and Melbourne (up 0.14% to $169 million) also grew. The largest market – Sydney – fell by 3.14% to $170.967 million, as did Perth, down 0.67% to $75.22 million.
Chief executive officer of CRA, Joan Warner says the ten months YTD figures reflected the tougher trading conditions generally, which had impacted the Sydney market most significantly.
“Adelaide continues to perform well in a tough environment, but the bigger markets are patchy, with Sydney the hardest hit,“ Warner says.
April was a slow month for metro ad spend, down 2.58% year on year to a total of $52.57 million for the month. Sydney’s fall during April was significant, down 6.59% to $16.015 million.
The figures report actual revenue received by metropolitan commercial radio stations for the calendar month and include all metropolitan agency and direct revenue.