The 10 most popular marketing news stories, opinion articles, case studies and interviews published on Marketingmag.com.au in the work week ending Friday 25 July 2014.

1. OP-ED by John Zeigler: Unless marketing reclaims the four Ps, creative agencies will be dead in five years

2. NEWS: Skytrax 2014 World Airline Awards: Cathay Pacific Airways voted world’s best airline

3. OP-ED by Patrick D’souza: What Coke has achieved in the last year – besides falling sales

4. OP-ED by Karl Treacher: Six brands that have shaped the world

5. NEWS: Musicians reveal opinions on ‘selling out’ in Jack Daniel’s branded documentary

6. NEWS: Lynx brand grows up: ‘It’s not just about getting the girls anymore’

7. FEATURE: Finances vs footprint: green marketing and getting people to act

8. OP-ED by Rebecca Wilson: Marketing to baby boomers – an ageing population is not a problem, it’s an opportunity

9. OP-ED by Phil Dowgierd: Australian business: be as clever as your customers or lose them to external competition

10. NEWS: Gap between good and average widens for website conversion in Australia and New Zealand

Last week’s most popular marketing articles: Airbnb, Apple and IBM, Audi, Coles, and more »