Most popular stories of the week: Airbnb, Apple and IBM, Audi case study
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The 10 most popular marketing articles from Marketingmag.com.au for the work week ending Friday 18 July 2014.
1. NEWS: New Airbnb logo: a symbol of belonging or the butt of jokes?
2. NEWS: Once bitter rivals, Apple and IBM team up to transform enterprise mobility
3. CASE STUDY: How Audi increased test drives by 28% with its first ever Australian-made campaign
4. NEWS: Coles financial services plans develop with mobile payments system and GE joint venture
5. BLOG: Five superpowers to look out for in a digital marketer – by Ben Sharp
6. NEWS: Quantified insights into Generation Y’s attitudes to work
7. NEWS: Domino’s ‘me-tail’ platform lets anyone create, market and profit from their own pizza designs
8. BLOG: Few brands will continue to deliver great experiences beyond the World Cup final – by Robbie Robertson
9. BLOG: Everyone smiles in the same language – by Jim Antonolpoulos
10. BLOG: Valos Advantage: skills and implementation challenges around insights and accountability – by Michael Valos