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Animated favourites return for Myer Christmas campaign

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Animated favourites return for Myer Christmas campaign

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Myer has launched its ‘Where Christmas comes for Christmas’ campaign for the festive season.

Myer and Clemmenger BBDO have launched the ‘Where Christmas comes for Christmas’ festive campaign via a 90 second animated film.

The CGI short has been created with Aardman, the animation studio used for Wallace and Gromit and Shaun the Sheep.

To accompany the launch, Myer is releasing The Story of Santa’s Star, a free interactive Christmas storybook which features games and puzzles for kids.

santas star

“Our aim was to bring the characters to life beyond film. So alongside our storybook you’ll see them throughout Myer stores, Myer’s owned channels and in a range of limited edition merchandise,” says Clemenger BBDO Melbourne creative director Evan Roberts of the animated short’s characters Angel, Elf, Mouse and Reindeer.

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Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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