The new look Nature’s Own has announced British adventurer Bear Grylls as its new ambassador.

The partnership will see the adventurer and survival expert appear in the brand’s television, print, outdoor and in-pharmacy advertising.

Speaking about the partnership Grylls says, “I am super excited to be part of the Nature’s Own and Sanofi team, as I’m a big believer in great attitude and great health.”

“Vitamins are a key part of keeping healthy; as they can help us make the most of our health and strength.”

Luke Fitzgerald, director of Sanofi Consumer Healthcare (the makers of Nature’s Own) says he was thrilled to have Grylls join the team.

“We are extremely happy that Bear Grylls has chosen to come on board. He’s an expert in his field and recognises the importance of vitamins, minerals and supplements to support his and his families’ lifestyle.

“He chose to partner with us knowing he would be representing a brand that’s underpinned by knowledge and science,” he says.

The campaign was developed with agency Arnold Furnace and will air nationally from Sunday 30 June 2013.