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Supermarket wars: The Christmas 2017 campaign special


Supermarket wars: The Christmas 2017 campaign special


Coles, Woolworths and Aldi have launched their Christmas 2017 campaigns.

Woolworths’ TVC celebrates the realities of the preparation and enjoyment of an Australian Christmas in the ‘Share the Spirit of Christmas’ campaign, by M&C Saatchi.



Aldi’s ‘The More the Merrier’ campaign is the most original of the lot, telling the story of Doug, whose legendary knock in a game of backyard cricket lasts 40 Christmases, before he finally goes out to eat an Aldi Christmas lunch.



Coles’ TVC features a wide variety of Australians sharing what they love about Christmas, in a campaign developed by Big Red. Coles ambassador Curtis Stone shows up briefly at the commercial’s end.



Coles’ campaign also includes an animated ‘Gingerbread Gerry’ campaign running on Facebook, and featured in-store.


We’ll eat our Santa hats if you can catch Gerry the Gingerbread Man! Pop a screenshot in the comments below if you can!

Posted by Coles on Tuesday, November 7, 2017


The gingerbread man story angle also features in David Jones’ campaign for this year, in the ‘Now it Feels Like Christmas’ campaign by TBWA.


Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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