Coles, Woolworths and Aldi have launched their Christmas 2017 campaigns.

Woolworths’ TVC celebrates the realities of the preparation and enjoyment of an Australian Christmas in the ‘Share the Spirit of Christmas’ campaign, by M&C Saatchi.

Aldi’s ‘The More the Merrier’ campaign is the most original of the lot, telling the story of Doug, whose legendary knock in a game of backyard cricket lasts 40 Christmases, before he finally goes out to eat an Aldi Christmas lunch.

Coles’ TVC features a wide variety of Australians sharing what they love about Christmas, in a campaign developed by Big Red. Coles ambassador Curtis Stone shows up briefly at the commercial’s end.

Coles’ campaign also includes an animated ‘Gingerbread Gerry’ campaign running on Facebook, and featured in-store.

The gingerbread man story angle also features in David Jones’ campaign for this year, in the ‘Now it Feels Like Christmas’ campaign by TBWA.