The Advertising Standards Bureau (ASB) are conducting a review which could lead to new standards for the portrayal of sex, sexuality and nudity in advertising as early as next month.

As part of the review, the Bureau will interview 1, 200 consumers to gauge their reactions on ads that have already been reviewed by the ASB panel. ASB CEO Fiona Jolly said the Bureau had been seen as too liberal in this area, but changes in 2009 had seen a harder line taken.

Sexuality and nudity was one of our most consistently complained about areas. We need to see if we are in line with the communitys views,” said Jolly.

The Australian reported that communications minister, Stephen Conroy, had warned the industry it needed to apply self-regulation to the internet.