Obama’s former chief data scientist will keynote at this year’s ADMA Forum, which will rebrand to ADMA Global Forum.

After changing its name to the Association for Data-driven Marketing and Advertising, ADMA has continued with the rebrands, giving its headline conference a global positioning with a new name and the inclusion of four international speakers, including President Obama’s former chief scientist on the Obama for America 2012 campaign, Rayid Ghani.

“Obama 2012 was the most data-driven marketing campaign ever undertaken,” says ADMA CEO Jodie Sangster. “We are delighted to have Rayid Ghani, the person responsible for the campaign data, coming over from the United States for ADMA Global Forum and imparting his knowledge to Australian businesses.”

During Obama for America 2012, Ghani focused on improving different campaign functions including fundraising, volunteer and voter mobilisation using analytics, social media and machine learning.

The other confirmed international speakers are Dr Nicola J Millard, customer experience futurologist, from BT in the UK; Joshua Goff, senior expert, head of Asia Pacific consumer marketing analytics center, McKinsey & Company in Japan; and Husani Oakley, technology director, at Wieden + Kennedy in New York.

“These four international speakers set the tone for the future because ADMA Forum is changing. From 2013 we are the ADMA Global Forum and we’ll bring our delegates the best marketers from around the globe – those that are leading the charge in channels, data, technology, innovation and creativity,” Sangster adds.

“We do really great work here in Australia but to keep ahead of the ever-evolving world of marketing we need to look outside the confines of our own country and to who is leading the charge in the rest of the world.

“Importantly, our program is not filled with the same people that you will always see on the Australian speaking circuit. Only the best of our market and beyond will make it on to the program.”

ADMA Global Forum will be held 7-9 August 2013 at the Sydney Convention & Exhibition Centre, Darling Harbour.

Image source: Barack Obama’s official Tumblr