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Party boy Corey Worthington is back, a little different

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Party boy Corey Worthington is back, a little different

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Notorious Australian party boy and sunglass wearer Corey Worthington is back. Teaming up with Share Cover and Tinkerbell, the once infamous teenager hosts a Disaster Class.

Share Cover, one of Australia’s leading insurance providers in short-term rentals, has employed Worthington to give a tutorial on who to trust when renting a property. Worthington, who has renamed himself “Trustworthington” might look a far cry from his iconic A Current Affair look, but the sunnies yellow framed sunnies made the cut.

Over three classes, Worthington “teaches” the viewer about protecting their belongings from unruly guests. The tongue-in-cheek campaign named ‘Disaster Class’ is in preparation for the post-lockdown holidays. 

Split into three 60-second spots, the ads will be rolled out nationally across digital, paid and social. The Master of Disaster Worthington himself will be doing press surrounding the campaign.

IAG chief marketing officer, Brent Smart, commented: “We’ve teamed up with national party icon, Corey Worthington, given his first-hand experience when it comes to throwing an epic house party.

“As Australia gears up for the post-lockdown summer holiday season, Share Cover wants to educate short-stay hosts so that they’re protected in the event their property is damaged or an accident occurs.”

Thinkerbell’s executive creative Tinker, Paul Swann, added: “When people are on holiday so are their brains, which can make accidents more likely to happen. Some guests may also check out a little more than they checked in with. Disaster Class is about getting short-stay hosts to protect their holiday homes from 2008 Corey.”

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Liv Croagh

Liv Croagh is the Editor of Marketing Mag.

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