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Petbarn launches an AW22 range to style up your furry friends


Petbarn launches an AW22 range to style up your furry friends


It’s not unusual to see a well dressed pup pass you in the street. From shoes to jackets and even hats, dogs can be dressed now from head to paw. Petbarn has teamed up with Howatson+Company to make a glamorous shoot with the latest range.

The latest Autumn Winter 22 range includes kints, raincoats, trenchcoats and even a beanie for a cat (if you can, you know, get it on the cat). But, it’s not just the wardrobe that takes centre stage. The latest campaign is shot like it’s directly from the pages of Vanity Fair.

Using renowned photographer Juliet Taylor, the AW22 campaign captures the models in some unglamorous places. 

The images are complete with supers over the top declaring, “Pee in public but make it fashion,” and “Get stuck but make it fashion.” 

Petbarn’s general manager of marketing, Shannon Jenkin, spoke about the campaign. “At Petbarn, we’re all  about putting pets first. Which is why our range of apparel is as well-made and stylish as  any fashion brand. Makes sense that we treat it like one.”

Chris Howaston, CEO of Howatson+Company spoke about the fashionable felines and canines. “Pet wear is increasingly used as a form of human self-expression, but this campaign explores the idea that our pets have their own personalities and can be styled to match. We’re delighted to be sharing our first work for Petbarn.”

Check out the OOH campaign.

Liv Croagh

Liv Croagh was the Managing Editor of Marketing Mag from September 2021 to September 2023.

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