Welcome to the sixth edition of The Marketing Manifest – the official podcast of Marketing magazine. Our new-look podcast breaks beyond the digital boundaries into broader marketing issues. Well still be discussing digital from time to time, but well also be covering a lot more.

This week, host David Campbell chats with Mitch Joel, Canadian author of book and blog Six Pixels of Separation, on whether there’s any hypocrisy in a futurist publishing in traditional media, paid versus earned exposure and how much new media is really new?