Menulog’s new ‘Less Talk More Eat’ ad campaign stars Jeff Goldblum.

‘Less Talk More Eat’ – two new Menulog video ads by creative agency Y&R, star actor Jeff Goldblum.

The ads show two situations where placing a takeaway order over the phone might not be ideal, with Goldblum encouraging the characters to use Menulog as a quieter, less disruptive alternative.

Prior to the release of the two videos, Goldblum worked around Sydney in the ‘Chef Goldblum’s Jazzy Snags’ food truck, which had many pondering the reason or brand behind the stunt.

Menulog found out in recent research that despite the growing popularity of online food delivery services, only 20% of Australians currently use them.

“We wanted to create a campaign that spoke to this issue in a really humorous and memorable way,” says Menulog head of marketing Tasman Page.

The campaign rolls out nationally over the next three months, with discounts, freebies, three further TVCs and radio advertising.