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Specsavers celebrates 20 years with prominent OOH advertising

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Specsavers celebrates 20 years with prominent OOH advertising

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Global optometrist and eyewear chain Specsavers has celebrated 20 years of its famous “should’ve gone to Specsavers” slogan with a clever out of home campaign. 

The British company has often turned to powerful and simple campaigns to create buzz. From buses wrapped with decals that suggest the driver hit a post, to eye exam posters as large as the side of a building. This campaign, named “should’ve 2.0” includes a mix of OOH with a 30-second TV spot, as well as radio, digital, social and even in-game executions.

Specsavers has made its first appearance within gaming. Partnering with Anzu, the campaign will have billboards within immersive environments. A first of its kind.

The 30-second TV spot shows the mishaps of not wearing the right glasses. It was directed by Ric Cantor, a comedy writer whose credits include ads for McDonalds and Pepsi as well as a writer on Da Ali G Show. 

The billboards went up on 4 March, and have already been making waves online. Untraditional use of traditional advertising mediums can be some of the most impactful campaigns. Specsavers has successfully got the internet talking.

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Liv Croagh

Liv Croagh is the Editor of Marketing Mag.

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