Specsavers celebrates 20 years with prominent OOH advertising
Global optometrist and eyewear chain Specsavers has celebrated 20 years of its famous “should’ve gone to Specsavers” slogan with a clever out of home campaign.
The British company has often turned to powerful and simple campaigns to create buzz. From buses wrapped with decals that suggest the driver hit a post, to eye exam posters as large as the side of a building. This campaign, named “should’ve 2.0” includes a mix of OOH with a 30-second TV spot, as well as radio, digital, social and even in-game executions.
Specsavers has made its first appearance within gaming. Partnering with Anzu, the campaign will have billboards within immersive environments. A first of its kind.
The 30-second TV spot shows the mishaps of not wearing the right glasses. It was directed by Ric Cantor, a comedy writer whose credits include ads for McDonalds and Pepsi as well as a writer on Da Ali G Show.
The billboards went up on 4 March, and have already been making waves online. Untraditional use of traditional advertising mediums can be some of the most impactful campaigns. Specsavers has successfully got the internet talking.
— Andrew Bloch (@AndrewBloch) March 3, 2022