No matter what industry your work in, there are always better ways to frame or position your pricing. It could also mean the difference between a successful and an unsuccessful product, winning or losing the business or profit and loss.

In this episode of ‘Ten Things’, I take a look at ten ways you can better frame your pricing, including:

1. Don’t over-complicate your pricing
2. Don’t talk about costs
3. Talk about value instead
4. Know your customer and your competition
5. Try and link your pricing to a customer value metric
6. Manage discounting
7. Don’t condition your customers
8. Consider selling a good as a service
9. Understand behavioural economics, and
10. How to negotiate with a Pitbull

I have no doubt there is something in here for everyone, regardless of what business or industry you are in.

Enjoy!