Author: Jon Manning
This month, I’ve been working with a few people in the market research industry, where structural change and economic factors are putting pressure on the industry’s pricing and revenue. In this episode of ‘Ten Things’, I take a look at ten ways market research organisations can improve their pricing and thus their bottom line, including: […]
No matter what industry your work in, there are always better ways to frame or position your pricing. It could also mean the difference between a successful and an unsuccessful product, winning or losing the business or profit and loss. In this episode of ‘Ten Things’, I take a look at ten ways you can […]
But wait… there’s more! Last month, I shared some of my favourite pricing cartoons with Marketing mag readers. The ongoing popularity of cartoons surprises me, given the decline in the medium that for many years they’ve called home: the newspapers. With that in mind, here are another ten great pricing cartoons. Paired products This first […]
Cartoons are great. Although they are usually humorous, they often have a very serious message attached to them as well. And pricing is no exception, as you will see as I share with you ten of my favourite pricing cartoons. It’s easier to go down than up I don’t live in America, but if cartoon […]
We all know that pricing is the forgotten P of marketing, but it cannot be neglected when prices are presented to customers. This post, and the accompanying video, explores ten ways you can better present your pricing. 10. £20 off what…? How many times has your partner come home with a shopping bag from an […]
If the video below is not displaying properly, please refresh this page. Ever wondered about the origins of some of today’s commonly used pricing practices? You might be surprised to learn that some of them are older than you think. That’s all the more reason for not reinventing the wheel when it comes to […]
In this video blog Jon Manning takes us through ten reasons pricing is now an issue as vital as ever to marketers: The power of the consumer, transparency of competitor pricing online, the smartphone as a retail navigation device, supercharged social media word of mouth, the cost of pricing errors, crowd-sourced pricing research, professional services, […]
