The 10 most popular marketing articles from Marketingmag.com.au for the work week ending Friday 13 June 2014.

1. Top10 marketing activations guaranteed to give you World Cup fever – by Katie Klonis

2. 2014 CSR Top 10 organisations revealed, lack of government leadership blamed for overall lag

3. Anyone can be a marketer – by Bri Williams

4. Becoming a digital lab: an agency playground and client heaven – by Grant Flannery

5. ‘Data science’ miss half the equation: an argument for ‘decision science’ – by Deepindra Dhingra

6. Interview: ‘Launching an airline from scratch was the most fun I’ve ever had’ – Melissa Madden career profile

7. Masters Home Improvement revamps ecommerce offering with ‘tablet-first’ website

8. Create killer case studies – tips for B2B marketers – by Lucy Poole

9. How ecommerce sites can differentiate through great content – by Dustin Dean

10. Illuminating Dark Social: understanding the hidden majority of social sharing – by Kerry McCabe