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Visa targets students with branded game


Visa targets students with branded game


Visa, in collaboration with Business Educators Australia (BEA), has launched a free online game targeting students.

The game, Financial Football, encourages players to compete by answering financial questions in order to pass the ball and score goals. The site includes a ‘pre-game’ section to explain commonly used financial terms.

“Money management is an essential life skill, but it can be seen as a dry classroom topic,” said Chris Clark, Visa’s general manager for Australia and New Zealand. “We hope that Financial Football will be able to enhance financial literacy skills by using one of the world’s most popular sports to provide students with an entertaining and interactive way to learn about personal finances.”

The BEA will assist Visa in rolling the game out to secondary schools.

“The game will be a useful resource to engage students in better understanding financial terminology and its appropriate application,” said Christine Reid, executive officer of BEA.

The top four players will win a World Cup travel prize.

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