If you thought that burlesque star Dita Von Teese couldnt get any sexier, take a look at her new ads for the Wonderbra range!

Taking on the role of a scientist who discovers the gene for sexiness in a mock sci-fi-styled TVC, Von Teese plays the part of a mousy blonde called Heather, an uninspired scientist who dreams all day of being glamorous.

By chance, she discovers the gene for sexiness, a Wonderbra, and transforms into the burlesque version of herself. And as you’ll see, the dancing is very impressive.

The TVC was added to YouTube yesterday and has already been viewed over 5000 times.

See what all the fuss is about below in the video of the ad.

Von Teese says, “It’s a really fun film and represents a stripped down but exaggerated version of my real life. I was a little blonde growing up in a farming community, there wasn’t a lot of glamour there and I felt very ordinary and plain.

“Lingerie is one of the things that came into play when I was starting to create my own mystique and glamour… inner-sexiness is about finding your ‘comfort zone and hopefully the lingerie will help you do that”.

Wonderbra has been busy in recent months, with a number of events and campaigns, including the unveiling of a giant mosaic of thousands of ‘real’ women flaunting their cleavages to promote its new D to G cup range of bras.

The lingerie company has also created a spoof of the Cadbury‘s Gorilla ad campaign, replacing the gorilla with a woman playing the drums wearing a Wonderbra. The only difficulty is deciding which one is better…