Welcome to the fourth edition of The Marketing Manifest – the official podcast of Marketing magazine. Our new-look weekly podcast breaks beyond the digital boundaries into broader marketing issues. Well still be discussing digital from time to time, but well also be covering a lot more.

This week our podcast host David Campbell chats with Dr Jeffrey Cole, director of the USC Annenberg Center for the Digital Future. They discuss how the research failings around TVs inception can and are informing how we measure the development of digital.