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Weekly Podcast: The internet as a branding tool

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Weekly Podcast: The internet as a branding tool

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Podcast

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

  • Interview: David Campbell chats to the Paul Fisher, CEO of IAB Australia about Australias first study on online branding and advertising.
  • News in 90: with Kate Kendall – Frost and Sullivan research results about search spend in 2008, and the IAB results.
  • Top & Flop: with Gary Jaffer, OMD – Top: Qantas Travel Insider website. Flop: Audi A4 game for the iPhone.
  • Simon Says: with Simon Small, FNUKY – three tips for getting management to buy into digital.

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