Starcom MediaVest group chief operating officer Chris Nolan has announced the appointment of Yvette Mayer as chief digital officer across its Australian business.

Nolan said that Mayer has been with Starcom for 10 years, working across account management, strategic planning and digital disciplines, most recently as national digital director.

“Yvette has been a loyal member of the Starcom team, instrumental in business leadership as we have navigated the ever-changing challenges and opportunities of the digital media landscape,” explained Nolan.

In her new role, Mayer will be responsible for increasing all facets of digital media, including display, search, video, mobile and social media.

“I am really excited by this opportunity to drive Starcom’s digital direction for our agency and for our clients who have a strong appetite for a complete integrated digital experience,” said Mayer.