The Australian Marketing Institute (AMI) has named Victoria’s best marketing campaigns, revealing the winners of the 2012 Victorian State Awards for Marketing Excellence at a luncheon in Melbourne.

Fairfax picked up two awards – one in the brand extension category for its Sunday Age City2Sea activity and another for its sponsorship of the 2012 Melbourne Food and Wine Festival.

Ogilvy Melbourne, in the consumer insight category for ‘Puma Love Run’, and Grey Melbourne, in experiential and brand experiences for ‘Blood Oath’ were the only agencies to pick up awards under their name. The rest of the awards went to client side marketing teams.

CEO of the AMI, Mark Crowe, congratulated entrants and winners for “their contribution to a very competitive 2012 Awards for Marketing Excellence… I wish all Victorian winners the very best at the national awards in October.”

The full list of winners:

Brand Extension: The Sunday Age ‘City2Sea’, Fairfax Media

Brand Revitalisation: ‘Lauriston gave me’, Press Play Creative Marketing

Consumer Insight: ‘Puma Love Run’, Ogilvy Melbourne

Education: ‘That’s My Preference’ campaign, La Trobe University

Experiential and Brand Experiences: ‘Blood Oath’, Grey Melbourne

Marketing Communications (Business to Business): ‘WorkHealth’, WorkSafe

Marketing Communications (Business to Consumer): ‘Fixed Rate Smile Power’, Momentum Energy

New Brand, Product or Service Launch: ‘Cornish College; A School Reborn through the power of Marketing’, Cornish College

Social Marketing: ‘Are you a road user or abuser?’, VicRoads

Sponsorship: ‘2012 Melbourne Food and Wine Festival’, The Age