“The Internet offers an interesting combination of advertising and community – by participating in the community you can become an advertisement for yourself.”

– Walter Jon Williams

Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that perhaps won’t appear on your research and data reports but highlights opportunities that can add reach, impact and value to your marketing and advertising mix. Your niche ad option for 15 May is:

Direct mail and insert advertising

Reach millions of individual households or create local area by-postcode marketing campaigns through direct mail pieces, inserts, postcards, stick-ons, vouchers and coupon advertising. Yellow envelope, for example, is an envelope pack containing a selection of non-competing advertising messages and offers, delivered through Australia Post and offering high in-home penetration and measureable results.

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