“Advertising is the poetry of capitalism.”

– Michael Maynard

Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that perhaps won’t appear on your research and data reports but highlights opportunities that can add reach, impact and value to your marketing and advertising mix. Your niche ad option for 16 May is:

Ice advertising

How’s this for a unique ambient advertising solution?  Over 40 million ice bags are sold annually in Australia through outlets such as bottle shops, service stations and supermarkets. Icy Media offers marketers the opportunity to target your brand, product message, competition or redemption offer within this unique and cost effective platform.

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