“ I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes…”

– Philip Dusenberry

Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that perhaps won’t appear on your research and data reports but highlights opportunities that can add reach, impact and value to your marketing and advertising mix. Your emerging ad option for 25 May is:

Streaming video advertising

The increasing shift to digital media as a ‘moving picture’ medium has lead to an explosion of video advertising networks entering or launching in the Australian market. Tube Mogul is one of an increasing group of vendors aggregating streaming video advertising across a growing network of web, newsletters and tablet platforms within this high growth and evolving sector.

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