“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”

– David Ogilvy

Each weekday in May we’ll bring you a niche, alternative or emerging advertising option which perhaps won’t appear on your research and data reports but highlights opportunities that can add reach, impact and value to your marketing and advertising mix. Your niche ad option for 1 May is:

Airborne advertising

Create maximum ‘sky-high’ brand impact and call to action through flying banners and aerial advertising. Flying banners can be targeted directly to key events or locations while skywriting displays can be visible up to an amazing 30 kilometre radius. A strong clutter-free and engaging outdoor advertising option.

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