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10 Marketing Predictions for 2009

Social & Digital

10 Marketing Predictions for 2009


Matt Granfield shares his top 10 predictions for the year ahead:

1. Marketing budgets will be slashed by 35%

2. Marketing expectations will be raised by 35%

3. Facebook will not be sold, Twitter will not be monetised and MySpace will grow at precisely the same rate as the American economy

4. A major Australian corporation will get its first social media marketing officer/director

5. Someone you know will be made redundant and start a new web-based consultancy with a mis-spelled domain name before moving to Northern NSW, assuring you they always had an interest in permaculture

6. The following will officially be declared dead and later discovered to be, in actual fact, alive:

  • Advertising
  • The American Dream
  • Fidel Castro

7. The following will finally be exposed as having been dead since June 2005:

  • Banner ads
  • Kim Jong Il

8. You will wake one morning to find that Google has bought your competitor and now makes a version of your best-selling product:

  • And it’s better than yours
  • And it’s free

9. Radio. LOL!

10. You’re not in the car or housing industries are you?

Matt Granfield

Matt Granfield is a writer, vagabond and volcanophobe from Brisbane. He was a newspaper reporter once upon a time, but gave it up when he realised there were more exciting things to write about than under-12s soccer finals. He also didn't like the feel of newsprint. These days Matt is a senior contributor for a number of Australian publications, mostly in the marketing and digital world, and his first book – a satirical look at popular culture called HipsterMattic – came out in November through Allen and Unwin.

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