Tesco Mobile’s Twitter account has been receiving a fair bit of attention for its sassy replies to customers interacting with the brand. Their latest Twitter interactions went from humorous to bizarre, as the carrier, perceived as budget, went on the offensive fighting fire with fire against anyone taking digs at its brand.

It all started with a customer tweeting this to the mobile network:

And then Tesco replied with this:

And then things started to escalate:

The conversation goes on for a while, making less and less sense, and then Cadbury UK got involved…

You can see the full conversation here. 

For all the community managers out there, is Tesco being clever or have they gone too far?