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Joseph Jaffe, Part III – why is Australia lagging behind in social media?

Social & Digital

Joseph Jaffe, Part III – why is Australia lagging behind in social media?


This post is the third in a series of six that feature an exclusive
video interview with international speaker and author Joseph Jaffe.
Click below to read the others:

  1. Exclusive video interview: Joseph Jaffe, Part I – the winners and losers of social media marketing
  2. Part II – will online video blogging fizzle out?
  3. Part III – why is Australia lagging behind in social media?
  4. Part IV – Second Life as a marketing outreach tool
  5. Part V – did Joseph Jaffe blackmail a major airline?
  6. Part VI – some riffs on brand arrogance, digital storytelling and the future of marketing and advertising.

You asked the questions, and he answered them.

The third short video in our Q&A series with Joseph Jaffe
features a question from one of Australias new breed of advertising agency, Fnuky. Simon is also a founder of Love Digital, a website dedicated to making digital media less scary for marketers, a cause after our own hearts too.

Simon Small from Fnuky has this question for Joseph:

Australia is currently ranked number 15 in the developed world in terms of uses of social media in marketing. Why do you think that is?

I couldnt resist expanding a little on Simons question too and asking Joseph:

What are the challenges that marketers face in trying to embrace this rapidly evolving landscape?

Once again, I have to apologise for the audio and video being out of
sync but I think Im starting to enjoy it in a weird kind of way 🙂

Joseph arrives in Australia with the help of TCO for a whirlwind speaking tour that lasts from 19-21 August. If youre keen to get a chance to hear Joseph, you might like to consider booking him by contacting [email protected]. Please note though, he doesnt do balloon animals.

If you enjoyed this series of exclusive video interviews with Joseph Jaffe, consider registering with marketingmag.com.au.
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