Panasonic embraces social media via a Wii
Panasonic is promoting its Full HD Plasma TV by giving away a Wii a day.
The campaign, run across Facebook and Twitter, gives fans and followers respectively the chance to win a Wii every morning by answering the day’s challenge. Responses are judged on their creativity.
‘Challenge’ questions and their answers have included:
- Write the best Anagram for “Panasonic Viera Bonus Wii”
Felix, QLD (Twitter) – @PanasonicAu I win bacon via persuasion #bonuswii
- Use your creativity to finish this sentence – “The door swung wide open…”
Edward, QLD (Twitter) – @PanasonicAu The door swung wide open. Thank God. I’d been stuck in that fridge for weeks! #bonuswii
- Nominate something that you personally consider ‘genius’
Adam, NSW (Twitter) – @PanasonicAu That 40 years ago humans first walked on the moon using less computer power than what a Panasonic Viera Plasma TV has. #bonuswii
The social media campaign is being run in tandem with another promotion, bundling a free Wii with selected Full HD Plasma TV sales.
So far, 19 Wii’s have been given away.