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Panasonic embraces social media via a Wii

Social & Digital

Panasonic embraces social media via a Wii


Panasonic is promoting its Full HD Plasma TV by giving away a Wii a day.

The campaign, run across Facebook and Twitter, gives fans and followers respectively the chance to win a Wii every morning by answering the day’s challenge. Responses are judged on their creativity.

‘Challenge’ questions and their answers have included:

  • Write the best Anagram for “Panasonic Viera Bonus Wii”
    Felix, QLD (Twitter) – @PanasonicAu I win bacon via persuasion #bonuswii
  • Use your creativity to finish this sentence – “The door swung wide open…”
    Edward, QLD (Twitter) – @PanasonicAu The door swung wide open. Thank God. I’d been stuck in that fridge for weeks! #bonuswii
  • Nominate something that you personally consider ‘genius’
    Adam, NSW (Twitter) – @PanasonicAu That 40 years ago humans first walked on the moon using less computer power than what a Panasonic Viera Plasma TV has. #bonuswii

The social media campaign is being run in tandem with another promotion, bundling a free Wii with selected Full HD Plasma TV sales.

So far, 19 Wii’s have been given away.

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