The SEEK employment marketplace has developed its offering for jobseekers and employers by creating a video library on its website that already features over 200 videos addressing varying audience needs. SEEK reports that, since installing the Brightcove-powered library, it has been able to witness a 55 percent higher brand impact overall across its channels.

Its WorkaLOLics series alone has achieved a 74 percent view rate since launch. In including content like WorkaLOLics – a comic series offering playful videos spoofing common workplace issues and concerns – SEEK is aiming to make its site more enjoyable and fun and enhance the brand’s reputation. This is all part of an ongoing evolution from being a solely functional portal to an entity that elicits genuine human connections between its audiences.

Brightcove’s video technology is helping SEEK to be more accessible and relevant to a broader audience, while offering a more engaging, feature-rich experience that consists of video curation, playlist creation, autoplay functionality and more.

The Brightcove Gallery has also assisted SEEK in consolidating all its videos assets into one single portal on the site, allowing the organisation to easily update its content and ensure it’s hosting useful and relevant material, such as videos with information on how to navigate the COVID-19 pandemic.

“Brightcove’s technology plays an important role in helping us achieve our company mission daily, which is to help job seekers lead more fulfiling and productive work lives, and help organisations succeed,” says Pip Duncan, head of production, SEEK.

“For example, we’ve seen our video performance increase as our What Recruiters Really Think social video got 30,000 video views in just two days. Telling great stories in a beautiful way is one of the most important attributes of video, and Brightcove’s leading video technology has allowed us to do just that – and more.”

“Video has always been a powerful storytelling mechanism for brands and, today, it’s also enhancing the way people communicate as physical connection has been limited. Both are extremely important to the SEEK brand as an employment marketplace, and both have been significantly enhanced through the use of Brightcove’s video technology,” says Simon Naylor, SVP Sales, APAC at Brightcove. “Our work with SEEK is a true testament to how powerful our technology is. We’re thrilled at the success that SEEK has seen to date since implementing Brightcove, and we can’t wait to see their brand evolve even further.”