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Tag: BabyLove

communicado
Content Marketing, News
Escaping the traps of cliché messaging around products and their target audience
Marketing Mag May 28, 2025

By Daniel Hedger Baby care brands have long relied on sentimentality and functional overload when talking to parents. Communicado tried a different approach and found that clarity can be more powerful than cuteness.  As a dad of two young children, getting to work on a nappy brand is eye-opening. It’s an opportunity to get under […]

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