Tag: experiential marketing
From influencers to impact: Why authentic brand partnerships are winning in hospitality
May 12, 2025
Not long ago, influencers were considered the jewel in the crown of hospitality marketing. The global market for influencers more than tripled from 2019 to 2023. A single post from the right personality could send diners flocking to a new venue. But in 2025, is their influence waning? While platforms like Instagram and TikTok remain […]
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The power of flowers, consistency and authenticity
March 27, 2025
As the saying goes, say it with flowers. For Francesca Di Dino, founder and creative director of Australian floral styling and event business The Yard & Co the secret to her business success has been to say it with showstopping, highly Instagramable floral feats of art – and to do so consistently and authentically across […]
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