Tag: hospitality marketing
From influencers to impact: Why authentic brand partnerships are winning in hospitality
May 12, 2025
Not long ago, influencers were considered the jewel in the crown of hospitality marketing. The global market for influencers more than tripled from 2019 to 2023. A single post from the right personality could send diners flocking to a new venue. But in 2025, is their influence waning? While platforms like Instagram and TikTok remain […]
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Unlocking the power of SMS marketing: A difference-maker for Australian hospitality
March 31, 2025
Competition to win the hearts, minds and appetites of guests in the hospitality industry is at an all-time high. With no shortage of delicious, dynamic food offerings being served in beautifully designed venues that are as Instagram worthy as the meals themselves, restaurant, cafe and bar owners need to think beyond the typical when it […]
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