Tag: Opinion
Tag: Opinion
Stanley Johnson explores the use of online banner advertising and its effectiveness as an advertising medium.
Geoffrey McDonald Bowll explores e-marketing and its revolutionary impact upon traditional marketing communication mediums.
Each year the Caples Awards celebrate the best of direct marketing around the globe. Australia’s country chair for the awards, Douglas Nicol, shares some tactical insights gleaned from this year’s winning entries.
Are you still bombarding your customers with irrelevant communications day-in, day-out? If you are, it may be time to think about a trigger-based marketing strategy, suggests Tami Dower.
On 11 March 2003, the President of the United States signed a bill to create a Federal Do Not Call List and empowered the Government to enforce the mandate. By 27 June of that same ...
As marketers utilise email as an effective communication tool, they must be increasingly cautious in their planning and execution phases to ensure that messages are correctly interpreted.
Shorter ads, punchy promise, weird but memorable taglines, strong website and telemarketers to take calls. You’d be puffin muffins to do it any other way.
I know what you’re thinking – another article on how digital is going to gobble up all other marketing channels, destroy your business model and hand over marketing control to bloggers. Now that may all ...
Planning your marketing strategy for Christmas? Just because it’s the silly season it doesn’t necessarily mean you have to go silly with your in-store promotions, writes Norrelle Goldring.
Firing off a barrage of misguided emails is simply a waste of your marketing resources, says Paula O’Connell.
SMS has finally found itself a firm foothold in the mobile marketing landscape, but are consumers ready for what’s beyond?
Most of the sales staff I have worked with could use the telephone more effectively. I guarantee you there are hundreds of prospects in your territory who may never have heard from you and could ...
It’s evident that as an increasing number of brands shift their marketing spend from traditional to digital methods of communication the allure of mobile marketing continues to grow. Interest in mobile marketing is driven by ...
