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Martech news: Adobe and ComScore, Carolyn Bollaci to Innovid, Hootsuite and ZeroFox, Signal

Technology & Data

Martech news: Adobe and ComScore, Carolyn Bollaci to Innovid, Hootsuite and ZeroFox, Signal


Innovid name Carolyn Bollaci as MD, APAC, Adobe Summit 2016 announcements, Hootsuite and ZeroFOX partnership, and Signal launch new addressable media solution, in our martech wrap for 30 March 16.

Innovid names Carolyn Bollaci managing director of Asia Pacific

Innovid, the video marketing platform for advertisers to create, deliver and measure video experiences across devices has announced that Carolyn Bollaci has been appointed managing director of Asia Pacific.

Bollaci joins Innovid from the ad management company Sizmek, where she served as regional vice president ANZ for six years.

“This is a pivotal time for Innovid as we see a growing demand around the globe for marketing platforms that can help brands and agencies reach audiences with video on every device. Carolyn brings a unique blend of experience in media, advertising, sales, and Asia-Pacific culture that will be a major asset for Innovid as we continue to substantially expand our operations across the region,” says Zvika Netter, co-founder and CEO at Innovid.

Innovid’s media-neutral video marketing platform has grown over 400% year-on-year and has added brands such as Citi, Kraft, L’Oreal, Microsoft and Walmart to its client list.


Adobe Summit 2016

Adobe held its annual digital marketing conference in the US, showcasing innovation across Adobe Marketing Cloud. Key announcements of new Adobe offerings included:

  • updates to Adobe Exchange, which hosts hundreds of apps and integrations such as Microsoft Dynamics CRM, DemandBase, Acxiom and BrightEdge,
  • new Adobe certified metrics, build on the Adobe cloud and powered by Adobe Analytics, offer standardised digital census data for more accurate measurement,
  • cross-device co-op and mobile, a network that will enable the brands to work together to better identify consumers as they move from one digital device to another. The co-op will empower participating brands to deliver more personalised consumer devices at massive scale.


Adobe and ComScore partnership

Another announcement made at the Adobe summit was the partnership with ComScore, the cross-platform measurement company that measures audiences, brands and consumer behaviour. The collaboration sto deliver consistent, cross-device audience measurement of video and ad content.

“With the world’s largest brands, including 10 of the 10 largest media companies relying on Adobe Marketing Cloud, Adobe is at the centre of audience measurement and in a unique position to help solve one of the industry’s greatest friction points. This partnership will enable smarter buying and selling of advertising and establish the trust and credibility needed to support the convergence of linear and digital experiences,” says Jeremy Helfand, vice president, Adobe Primetime.


Hootsuite and ZeroFox partnership

Hootsuite has partnered with ZeroFox to help users automatically identify and remediate social media threats and risks directly from the Hootsuite dashboard.

ZeroFox for Hootsuite, which is mainly aimed at commercial users across a varying industries, will allow users to:

  • protect their accounts from brand impersonations, customer scams, fraud and malicious links,
  • monitor their accounts, hashtags and brand assets, and issue takedowns for malicious profiles and content, and
  • automatically identify and remediate risks in a Hootsuite stream, all while monitoring other social media activities.

“Businesses can face real risks on social media, and they need solutions to help detect, respond and resolve threats quickly and effectively,” says Kevin Zellmer, vice president of business development at Hootsuite.

“Organisations are growing more reliant on social for customer engagement, sales and revenue growth, and brand enhancement. Considering we have never seen such a dynamic yet dangerous landscape, this strategic investment warrants protection,” says James C Foster, CEO at ZeroFox.


Signal launch addressable media solution

Signal, the global people-based marketing solutions firm, announced the launch of a new addressable media solution that gives digital advertisers and media buyers the ability to offer consumers more relevant and meaningful content, across devices and channels on publisher sites throughout Australia.

The service will help brands extend the power of email marketing to enable one-on-one engagement for more accurate targeting of relevant consumers.

Flybuys, Australia’s most popular shopping rewards program, is a foundation client and early adopter.

“By using Signal’s platform, advertisers can improve the experience for customers and significantly improve the efficiency of marketing investment across digital devices. Signal’s advanced capabilities for reaching consumers rather tan cookies eliminates the guesswork and ad-tech fraud involved in buying digital media, making it more effective for brands and agencies to provide a better customer experience” says Michael Twomey, senior vice president and managing director of people-based marketing at Signal.


Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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