Independent buy-side advertising platform Sizmek has announced a completely overhauled DSP with embedded AI features.

The new DSP (demand-side platform) provides clients with new screens and workflows for added transparency, control and efficiency when managing budgets and programmatic spend.

The enhancements aim to ensure agencies have greater insights into campaign, giving them the ability to identify and optimise strategies in real time.

The AI features embedded in the platform are a result of Sizmek’s July 2017 purchase of RocketFuel for US$145 million.

“Agencies want more control and efficiency,” says Sizmek CEO Mark Grether, “and demand that offerings from technology partners strengthen their overall value position.”

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