UnLtd has challenged the marketing, media and creative industry to invent a ‘product with purpose.’

The Pitch for Purpose competition invites participants to create a product with purpose for UnLtd, with the winner receiving a trip for two to New York.

The winning idea will be brought to life and sold as the industry’s first social purpose product, with all proceeds going to UnLtd to help children and young people at risk.

“Social enterprises like Toms, Thankyou and Who Gives a Crap are rapidly growing as consumers turn to products that are not just good, but also do good,” says UnLtd CEO Chris Freel.

“As the industry’s social purpose organisation, we are in a unique position to set up a social enterprise for our industry that sells awesome products while helping generate funding for UnLtd’s charity grants program,” he says.

The competition is now running, and will close on 19 July. Finalists will pitch their ideas to the UnLtd ‘Great Sharks’ live on stage at Advertising Week APAC in Sydney this August.

Winners will receive a trip for two to Advertising Week in New York and the chance to see their idea brought to life by UnLtd.

The idea can be targeted to consumers or a B2B offering targeted at the media.

Interested in competing? Click here for more info.

“We know our industry is full of great minds with plenty of creativity, commercial acumen and big ideas and we want to help bring those ideas to life to make a positive change in society,” continues Freel. “This is a great opportunity to pull out those great ideas gathering dust in the bottom drawer and make a real difference.”

Marketing is proud to call UnLtd a Content Partner. Last week its expansion continued with the appointment of a Melbourne GM. We urge you to visit UnLtd.org.au and get involved!