The boost in global business revenue from AI associated with CRM activities is expected to be $1.1 trillion by the end of 2021.

AI is already transforming how we live, and is poised to drastically change the way we work From guided sales, to predictive service, to automated marketing, AI can help businesses provide smarter, more compelling CX.

Recent research from Salesforce and IDC – ‘A trillion dollar boost: The economic impact of AI on CRM’ – forecasts the impact AI will have on the CRM market.

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Further reading:

• Budgetary constraints are still the main challenge for Australian businesses and brands trying to create connected CX »

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