Barrie Seppings, regional creative director at Ogilvy Singapore, visits SXSW, sees the future and very nearly survives. When 25,000 people try and attend 800 sessions over 5 days in one city, there can be ...
A couple of years ago, agencies went bananas* for ‘creative technologists’. Everybody started hiring them (except W+K, apparently) and so lots of people started adding that title to their LinkedIn profiles. More recently, agencies have been ...