Author: Ben Ice
Author: Ben Ice
Ikea is working on a custom range of accessories for gamers and Lynx has developed a range of Xbox personal care products. Microsoft has partnered with Lynx to launch Xbox branded body wash, shower gel ...
A new study uncovers the attributes that make brands more ‘human’ in the eyes of the consumer. This article is sponsored by Braze to let readers know about its ‘Humanity in Action: What Customer Engagement ...
The Essential Website Experience Playbook, from software-as-a-service and leading insight platform Qualtrics, identifies customer feedback through all stages of interaction with the site as yielding “critical insights you need to adjust specific experiences, or to ...
81% of Australian marketers say their organisations use content marketing, compared to 89% last year. ‘Content Marketing in Australia 2016’ was released by the Content Marketing Institute (CMI) this week, the study tracking the content ...
54% of Australians that use taxi services now use Uber and ridesharing services. The latest Nielsen Australia ‘Consumer and Media View’ survey reveals that of the 3.8 million Australians that use taxi services, 54% now ...
There is enormous interest among advertisers in the potential for 3G and mobile TV. Claudia Sagripanti looks at some of the challenges surrounding mobile TV today. It’s throwback Thursday! This article originally appeared in the ...
Snapchat has updated its guidelines for publishers to clean up what is shown on its news service. The rules restrict publishers from posting questionable pictures on Discover that have no news or relevant value. Snapchat ...
Fundamentals of pricing, distribution, development and advertising will never become obsolete, writes Rob Morrison. First, a little apology. The catalyst for this story may seem a little self-indulgent but stick with me, there’s a strong ...
A brand design agency just developed a playbook it says will revolutionise brand management. ‘The Brand Community Model’ developed by Landor aims to overthrow the “old command-and-control way of managing global brands.” The global branding ...
Myer’s Autumn Winter fashion launch event will broadcast live on Twitter’s 360 video feature. In an Australian first, Myer has teamed up with Twitter to leverage its latest live 360 video feature to broadcast tonight’s ...
