Author: Ben Ice
Author: Ben Ice
Target has now opened the third of its ‘next generation’ stores, at Eastland Shopping Centre, in Melbourne’s outer eastern suburbs. In response to disruption of traditional retail by online shopping and changing consumer demands, Target ...
Coca-Cola South Pacific has today announced the launch of a new summer campaign featuring packaging which will change colour based on the drink’s temperature. The temperature controlled designs – a first for Coca-Cola – will ...
The current system of price monitoring for monopoly infrastructure is ill-conceived in theory and failing in practice, Australian Competition and Consumer Commission (ACCC) chairman Rod Sims said yesterday. In his speech at the Gilbert and ...
Most editors and journalists will take only 10 seconds to read PR material, and use one in 10 press releases they receive. “Cutting through the noise” remains the biggest challenge, new survey results from newsroom platform Wieck ...
The future of the market research industry is exciting for researchers but frightening for their companies, one participant in a new survey has predicted. A number of other professionals surveyed believe the future for the ...
Despite 73% of C-suite executives worldwide believing gender parity in the executive space will be achieved by 2030, only 39% see creating a diverse team as a priority. The 2015 Gender Equality Report from Weber ...
In late September, Australian menswear tailor InStitchu announced the opening of a new retail store in Melbourne, the second physical store for the business which started out as a wholly online shop. Launched in 2012 ...
63% of Australians are likely to purchase products online from overseas retailers and 74% cite price as their main reason, new global research from Pitney Bowes shows. The second annual Global Online Shopping study also ...
Volkswagen’s fitting of up to 11 million vehicles with software intended to deceive emissions tests has dealt a huge blow to not only its own brand value, but to the power of the entire nation brand ...
Instant messaging use has jumped 10% year-on-year as users favour closed messaging platforms, primarily Facebook, WhatsApp and WeChat, new research from TNS shows. The research, completed between May and August this year, presents new figures ...
Energy management and automation heavyweight Schneider Electric has launched a new advertising campaign aiming to position the brand for a consumer market, a change from its previous B2B-focused marketing. The two commercials aim to present ...
A new campaign from Australia Post champions small businesses Australia-wide, offering digital and delivery management solutions. The campaign has launched with a 60-second film, which showcases small Australian businesses of all kinds, such as a ...
74% of Successful companies create customer experience based on data driven insights, whereas only 30% of those that under-perform report the same. That’s according to the first wave of research and results from ‘Insights2020 – ...
