Author: Con Stavros
Author: Con Stavros
COVID-19’s impact on the sporting industry
May 5, 2020
Has the sporting world changed forever? Professor Con Stavros examines the lasting impacts of COVID-19 on the sport and how it will effect marketers in the industry.
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Don’t get sucked into the short-term sugar hit of the marketing stunt
December 13, 2019
Con Stavros agrees with the consensus that Australian marketers are playing it safe, but suspects he may be totally alone in cautioning against the risky marketing alternative. While ‘no risk, no reward’ has become an ...
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How Apollo 11 immortalised the Omega brand
July 22, 2019
This year the world celebrates the 50th anniversary of what may be humanity’s greatest achievement: sending a man to walk on the moon. On that journey and the lunar expeditions that followed, one corporate brand ...
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