Author: Con Stavros
Associate Professor Con Stavros weighs in on the greatest marketing battle royale of our generation – Sony vs. Microsoft. Forget Coke and Pepsi, or Apple and Samsung. The greatest marketing rivalry of our generation is Sony and Microsoft, and it is about to enter a decisive battleground as a new generation of videogame consoles prepare […]
Has the sporting world changed forever? Professor Con Stavros examines the lasting impacts of COVID-19 on the sport and how it will effect marketers in the industry.
Con Stavros agrees with the consensus that Australian marketers are playing it safe, but suspects he may be totally alone in cautioning against the risky marketing alternative. While ‘no risk, no reward’ has become an axiom of creative thinking, the behaviours that we would normally associate with such an approach have never strongly filtered into […]
This year the world celebrates the 50th anniversary of what may be humanity’s greatest achievement: sending a man to walk on the moon. On that journey and the lunar expeditions that followed, one corporate brand claimed a unique association that it has nurtured to success ever since. By Con Stavros. This article originally appeared in The […]
