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Author: Daniel Young

Author: Daniel Young

Social & Digital
Instant messaging: how brands can succeed in the new social frontier
  • Daniel Young
  • access_timeDecember 11, 2014
  • remove_red_eye2261 Views
Social & Digital
Triggering an emotional response for social sharing
Daniel Young May 19, 2014

A year ago Samsung published a video to YouTube with the title ‘Galaxy S4 Official TVC – Sound & Shot‘. It was just one minute in the thousands of hours of video that would have ...

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News
I have one word for that
Daniel Young June 12, 2012

For a while now, I’ve been thinking about the notion of one-word brand strategy. The idea is that a brand associates itself with a single word, other than its brand name! That word could describe ...

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Social & Digital
Brands must move from quantity to quality in Facebook marketing
Daniel Young May 4, 2012

On 24 January 1848, James W. Marshall, an American carpenter and sawmill operator with a ‘general knowledge of minerals’ came across shiny metal fragments in a Coloma river bed. It was gold. Word spread quickly. ...

chat_bubble0 Comment visibility458 Views

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