Author: Daniel Young
Author: Daniel Young
Triggering an emotional response for social sharing
May 19, 2014
A year ago Samsung published a video to YouTube with the title ‘Galaxy S4 Official TVC – Sound & Shot‘. It was just one minute in the thousands of hours of video that would have ...
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I have one word for that
June 12, 2012
For a while now, I’ve been thinking about the notion of one-word brand strategy. The idea is that a brand associates itself with a single word, other than its brand name! That word could describe ...
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Brands must move from quantity to quality in Facebook marketing
May 4, 2012
On 24 January 1848, James W. Marshall, an American carpenter and sawmill operator with a ‘general knowledge of minerals’ came across shiny metal fragments in a Coloma river bed. It was gold. Word spread quickly. ...
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