Author: Daniella White
While the AFL can claim overall honours, the Penrith Panthers NRL team has come out on top of Brand Finance’s list of Australia’s 20 most valuable sports brands for 2013. Interestingly, despite the Panthers brand being valued at $46.2 million, it ranks as one of the weakest brands with a brand rating of AA-, suggesting the […]
Maximising the consumers experience on multiple levels should be on the top of marketers’ to do lists in 2014, according to the global brand experience agency Jack Morton. Helen Graney, managing director of Jack Morton Australia says it’s more important than ever to understand brand experience trends as consumers expectations change. “The way we interact […]
The Interactive Advertising Bureau (IAB) and Nielsen have launched a co-founded pilot to better measure Australia’s growing mobile audience. The pilot hopes to help advertisers capitalise on the changing ways Australians access the web. Head of Nielsen’s Media Group, Monique Perry says it’s an important advancement in audience metrics. “I firmly believe that this partnership, in […]
